Nancy German – President, Primacom, Montreal
Nancy German is a senior communications strategist who has devoted her career to providing executives and their teams with forward-thinking insight and guidance on their most critical business and marketing challenges. Nancy led Pratt & Whitney Canada’s worldwide internal and external communications as Vice President, Communications, from 2001 to 2014. She successfully drove the implementation of a public relations strategy to establish Pratt & Whitney Canada as a global leader in the aerospace industry as well as an economic pillar in Canada. She led many transformation initiatives and helped position the company as an employer of choice, leading to its being named one of the top 100 employers in Canada.
Nancy has also held strategic positions at major corporations and leading PR agencies, including the Laurentian Bank of Canada, national food distributor Metro and Groupe Everest. In 2014, she founded Primacom Inc., a communications and strategic-planning consultancy firm focused on driving business results in line with the vision of its clients.