Robert Scott – President, French/Blitzer/Scott, New York
Bob Scott has spent 30+ years in the communications business. He is currently President of French/Blitzer/Scott with offices on Madison Ave. in New York City.
Bob believes that the most successful communications efforts are built on sound strategies—clearly defined premises that insure communications will truly impact its intended target audiences. Internal and external strategic communications counsel is one of his specialties.
On a tactical level, Bob’s experience includes advertising, direct mail, sales promotion, interactive, public relations and employee relations. He recognized early on that no single communications tactic will necessarily do the job. Rather, it usually takes a combination, seamlessly integrated, to deliver a potent and effective client solution.
Bob has also worked for Marsteller Inc., Young & Rubicam and J. Walter Thompson. Over the course of his career, he has specialized in both corporate/financial and aviation communications. His clients have included Credit Suisse, Goldman Sachs, Loral, Grumman, Textron, United Technologies, Pratt & Whitney, Sikorsky, Safe Flight Instrument Corporation and Corporate Angel Network.